Marketing & Promotion

Resources for library marketers.

Below are links to printables, templates, and some helpful toolkits.

Need marketing help or advice? Contact Kelli at 

Marketing Plan Template for Public Libraries

Created by the Wisconsin Public Library Systems Marketing Cohort


Request printed marketing materials: 

And don’t forget about other marketing materials: 



Getting Started with Creativebug (PDF)– A guide for patrons.

Canva Template (same thing as above but editable): Getting Started Canva Template

Email for access to the password-protected Creativebug Portal where you can access a full library of digital assets. 

Also, follow Creativebug on Facebook for great sharable posts.


Libby App & Wisconsin's Digital Library

Request Promotional Flyers, Posters, and Business Cards for Wisconsin’s Digital Library:

Marketing & Outreach | Libby Website Get the word out about your OverDrive collection with our free resources to print, distribute, or share digitally:

2022 Tri-fold Brochure

Job Seeker Resources:

Shine a light on your library’s job seeker resources. Don’t wait for the media to come to you!

Drive local job seekers to or your public library using a wide variety of customizable Canva communication materials. Includes information about how to present a story, press release, PSA, and more to your local media partners.


Find dozens of timely marketing items here: 

Mailchimp e-Newsletters

A free Mailchimp account includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000 emails.

Need help getting started? Email

Email marketing tips from Angela Hursh | Super Library Marketing

Mailchimp 101

Movie Licensing USA | Swank Motion Pictures

Reference Solutions

Marketing & Training Materials:

Tri-Fold Brochure (PDF): ref solutions tri-fold CZ 1-2021
Tri-Fold Brochure (Microsoft Word Doc): ref solutions tri-fold CZ 1-2021

Accessibility Toolbar