Marketing & Promotion

Resources for library marketers.

Below are links to printables, templates, and some helpful toolkits.

Need marketing help or advice? Contact Kelli at Kelli@wrlsweb.org. 

Marketing Plan Template for Public Libraries

Created by the Wisconsin Public Library Systems Marketing Cohort

BadgerLink

Request printed marketing materials: https://badgerlink.dpi.wi.gov/get-word-out/download-outreach-materials 

And don’t forget about other marketing materials: https://badgerlink.dpi.wi.gov/library-staff 

Canva

Creativebug

Getting Started with Creativebug (PDF)– A guide for patrons.

Canva Template (same thing as above but editable): Getting Started Canva Template

Email kelli@wrlsweb.org for access to the password-protected Creativebug Portal where you can access a full library of digital assets. 

Also, follow Creativebug on Facebook for great sharable posts.

 

Libby App & Wisconsin's Digital Library

Request Promotional Flyers, Posters, and Business Cards for Wisconsin’s Digital Library: https://wplc.info/wdl-promotional-materials

Marketing & Outreach | Libby Website Get the word out about your OverDrive collection with our free resources to print, distribute, or share digitally: https://resources.overdrive.com/library/marketing-outreach-social/

2022 Tri-fold Brochure

Job Seeker Resources: JobCenterofWisconsin.com

Shine a light on your library’s job seeker resources. Don’t wait for the media to come to you!

Drive local job seekers to www.JobCenterofWisconsin.com or your public library using a wide variety of customizable Canva communication materials. Includes information about how to present a story, press release, PSA, and more to your local media partners.

https://dpi.wi.gov/pld/workforce-assistance/marketing

Kanopy

Find dozens of timely marketing items here: https://press.kanopy.com/united-states-public-libraries/ 

Mailchimp e-Newsletters

A free Mailchimp account includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000 emails.

Need help getting started? Email kelli@wrlsweb.org

Email marketing tips from Angela Hursh | Super Library Marketing

Mailchimp 101

Movie Licensing USA | Swank Motion Pictures

Reference Solutions

Marketing & Training Materials: https://referencesolutions.data-axle.com/marketing-and-training-materials/

Tri-Fold Brochure (PDF): ref solutions tri-fold CZ 1-2021
Tri-Fold Brochure (Microsoft Word Doc): ref solutions tri-fold CZ 1-2021

Accessibility Toolbar