Marketing & Promotion
Resources for library marketers.
Below are links to printables, templates, and some helpful toolkits.
Need marketing help or advice? Contact Kelli at Kelli@wrlsweb.org.
Marketing Plan Template for Public Libraries
Created by the Wisconsin Public Library Systems Marketing Cohort
So You Want to Conduct a Survey?
BadgerLink
Request printed marketing materials: https://badgerlink.dpi.wi.gov/get-word-out/download-outreach-materials
And don’t forget about other marketing materials: https://badgerlink.dpi.wi.gov/library-staff
Canva
Creativebug
Getting Started with Creativebug (PDF)– A guide for patrons.
Canva Template (same thing as above but editable): Getting Started Canva Template
Email kelli@wrlsweb.org for access to the password-protected Creativebug Portal where you can access a full library of digital assets.
Also, follow Creativebug on Facebook for great sharable posts.
Gale Courses
Bookmark Business
Bookmark General
Bookmark Personal Development
Bookmark Technology
Bookmark Writing and Publishing
Computer Flyer
PR Template – Gale Courses
Social Posts – Promo – Gale Courses
Canva Template | Handouts (1/2023)
Find more sharable and printable items at https://support.gale.com/marketing/products/courses.
Libby App & Wisconsin's Digital Library
Request Promotional Flyers, Posters, and Business Cards for Wisconsin’s Digital Library: https://wplc.info/wdl-promotional-materials
Marketing & Outreach | Libby Website Get the word out about your OverDrive collection with our free resources to print, distribute, or share digitally: https://resources.overdrive.com/library/marketing-outreach-social/
Job Seeker Resources: JobCenterofWisconsin.com
Shine a light on your library’s job seeker resources. Don’t wait for the media to come to you!
Drive local job seekers to www.JobCenterofWisconsin.com or your public library using a wide variety of customizable Canva communication materials. Includes information about how to present a story, press release, PSA, and more to your local media partners.
Kanopy
Find dozens of timely marketing items here: https://press.kanopy.com/united-states-public-libraries/
Mailchimp e-Newsletters
A free Mailchimp account includes up to 2,000 contacts and 10,000 sends per month, with a daily send limit of 2,000 emails.
Need help getting started? Email kelli@wrlsweb.org
Email marketing tips from Angela Hursh | Super Library Marketing
Movie Licensing USA | Swank Motion Pictures
Reference Solutions
Marketing & Training Materials: https://referencesolutions.data-axle.com/marketing-and-training-materials/
Tri-Fold Brochure (PDF): ref solutions tri-fold CZ 1-2021
Tri-Fold Brochure (Microsoft Word Doc): ref solutions tri-fold CZ 1-2021